Sahayak — Fintech Aggregation App (Concept Design)
Designed a mobile-first fintech concept focused on account aggregation, consent-based data access, and simplified personal finance insights.
Overview
Problem Statement
Managing personal finances is fragmented. Users typically rely on multiple apps and platforms for:
Bank accounts
Investments
Expenses
Savings and goals
This fragmentation leads to poor financial visibility, low engagement, and decision fatigue—especially for users who are not financially savvy.
The challenge was to design a single, trusted interface that could:
Aggregate financial data securely
Present insights in a simple, understandable way
Build trust in a highly sensitive domain like finance
Design Goals
Create a simple, non-intimidating onboarding experience for first-time fintech users
Design flows compliant with account aggregation and consent-based data access
Provide at-a-glance financial insights without overwhelming users
Establish trust through clarity, transparency, and visual restraint
Solution Approach
We approached Sahayak as a mobile-first fintech product, focusing on clarity, calmness, and progressive disclosure of information.
Key design pillars:
Guided onboarding to ease users into financial aggregation
Consent-led flows for mobile number verification and account linking
Clear visual hierarchy to simplify financial data
Soft, friendly UI language to reduce anxiety around money management
The design intentionally avoided aggressive charts and complex terminology, instead prioritizing human-friendly finance.
Client
Concept Project (Confidential)
Industry
Personal Branding
Duration
12 Weeks
Year
2023
Key Features & Flows
1. Intro & Value Proposition
The onboarding screens introduced Sahayak as a financial companion rather than a technical tool—positioning it as a helper that simplifies money decisions.
2. Secure Signup & Verification
Mobile number–based signup
OTP verification
Clear messaging around data access and security
Error handling for edge cases like existing accounts or failed verification
3. Account Aggregation (Conceptual)
Designed flows for connecting multiple financial accounts
Emphasis on explicit user consent at every step
Transparent explanations of what data is accessed and why
4. Financial Overview Dashboard
High-level snapshot of expenses, savings, and balances
Designed for quick understanding rather than deep analysis
Visual cues to highlight spending patterns and anomalies
UX Challenges
Designing trust in a product that handles sensitive financial data
Explaining complex fintech concepts (aggregation, consent, verification) in simple language
Balancing regulatory requirements with a smooth user experience
Avoiding cognitive overload while still providing meaningful insights
Outcome & Learnings
While Sahayak never launched as a live product, the project delivered strong outcomes from a design perspective:
A complete end-to-end fintech UX covering onboarding, verification, and dashboard design
Deep understanding of financial UX constraints and regulatory thinking
Valuable learnings in designing for trust, clarity, and compliance
A polished concept that demonstrated readiness for real-world implementation
This project strengthened our ability to design complex, regulation-heavy platforms while keeping the user experience approachable and human.